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Holiday shopping, by the numbers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
Josh Kolm

Do you really know how people do their holiday shopping in Canada? Does the rise of e-commerce mean brick-and-mortar stores are being left behind? How are smartphones impacting buying behaviour? We looked to surveys from Google Canada, DollarsDirect.ca and RBC to get a comprehensive picture of this year’s holiday shopper.

http://strategyonline.ca/2014/12/03/holiday-shopping-by-the-numbers/
 

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